This advanced course, the WSQ Specialist Diploma in InfoComm Technology (Sales & Marketing), is designed to help you excel in the competitive digital landscape. It consists of eight specialised modules that cover various aspects of digital marketing.
You’ll learn advanced strategies for digital marketing, digital advertising, social media management, content marketing, search engine optimisation, digital marketing analytics, and email marketing. The course culminates in a Capstone Project where you create a digital marketing strategic plan.
By completing this program, you’ll not only gain expertise in advanced digital marketing but also develop skills for effective team management, making you a valuable asset to any organization, whether you’re advancing your career or starting a new one.
Enrolment Requirement:
To apply for the WSQ Specialist Diploma in Infocomm Technology (Sales and Marketing) Programme, you should possess one of the following qualifications or meet one of these criteria:
Basic computer literacy and advanced application knowledge of sales and marketing concepts are required.
All Applicants will go through pre-enrolment screening process.
Application Documents Required:
These documents will be reviewed as part of the screening process.
Assessment Method:
Written assessment (i.e., Short Questions & Answers & Case study) & Individual Project Assignment.
Before you sign up, here are a few important things to know so you can be sure this programme is the right fit for you:
Industry-recognised WSQ Statement of Attainments
Comprehensive, up-to-date curriculum and courseware
Real-world hands-on projects
Career advisory and resources support
Develop digital marketing transformation roadmap and digital marketing strategy for an organisation
Develop digital advertising strategy for an organisation.
Develop social media content and management plan.
Develop content marketing strategy for an organisation.
By the end of the module, trainees will be able to build a content marketing strategy and manage a content team.
Develop SEO strategy for an organisation.
By the end of the module, trainees will be able to perform advanced search engine optimisation and manage an SEO team.
By the end of the module, trainees will be able to set up and analyse digital marketing performance reports.
Develop email marketing strategy for an organisation.
By the end of the module, trainees will be able to set up and manage email marketing campaigns.
The Capstone Project (Digital Marketing Strategic Plan) module is designed to provide trainees with hands-on experience in developing, executing, and evaluating a comprehensive digital marketing campaign for a real-world organisation. Trainees will work closely with a mentor learning how to develop clear objectives, goals, and desired performance metrics, as well as strategies and scope for marketing communication plans. The mentor will provide guidance and support throughout the development and execution of the campaign, offering feedback and insights to help trainees refine their strategies and achieve their goals.
Trainees will learn how to use a variety of digital marketing tools and platforms, including search engine optimisation (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing. They will also learn how to track and analyse performance metrics to evaluate the campaign’s effectiveness, using tools such as Google Analytics and social media analytics to measure website traffic, engagement, and conversion rates.
Upon completion of this course, trainees should be able to develop and execute a digital marketing campaign, including:
A WSQ Specialist Diploma is an advanced qualification recognised in Singapore, providing specialised expertise in a particular field.
In this case, the WSQ Specialist Diploma in Digital Marketing focuses on equipping individuals with advanced skills and knowledge to excel in the digital marketing landscape.
The Specialist Diploma in Digital Marketing is designed to help individuals excel in the competitive digital landscape. It consists of eight specialised modules covering various aspects of digital marketing, including strategies, advertising, social media management, content marketing, SEO, analytics, and email marketing. The course concludes with a Capstone Project where you’ll craft a digital marketing strategic plan.
Upon completion, you will receive certification from the Singapore Workforce Skills Qualifications (WSQ), a recognised certification body. Additionally, you’ll obtain a Statement of Attainments (SOA) and develop extensive knowledge from highly experienced industry practitioners.
The eight modules cover a wide range of advanced digital marketing topics, including but not limited to digital marketing strategies, digital advertising, social media management, content marketing, SEO, analytics, and email marketing.
The course is structured into eight specialised modules, each focusing on a specific aspect of digital marketing. You’ll engage in comprehensive, up-to-date curriculum and courseware, with real-world hands-on projects. Post-course coaching and mentorship are also provided when working on your capstone project to enhance your learning experience.
The WSQ Specialist Diploma in Digital Marketing provides specialised expertise in a high-demand field, making you a valuable asset to employers in Singapore.
This qualification enhances your employability and opens up new opportunities in the digital marketing industry.
Additionally, it aligns with the SkillsFuture Career Transition Programme (SCTP), offering avenues for career advancement and transition.
The post-course coaching and mentorship provide you with personalised guidance and support as you work your real-world capstone project. Through one-on-one coaching sessions and mentorship from experienced professionals, you’ll apply your newly acquired skills to a comprehensive digital marketing strategy plan, simulating real-world industry processes.
This hands-on experience not only boosts your confidence but also prepares you for similar challenges you’ll encounter in the field, making you well-equipped to transition smoothly into digital marketing roles upon graduation.
You may sign up at our registration page here to fill up the form with your details and submit the course registration form. Upon submitting the registration form and making payment, your seat will be reserved and we will contact you for confirmation.
If you encounter any difficulties during the registration process or have any questions, you can contact us and our programme consultants will be happy to assist!
The SkillsFuture Career Transition Programme (SCTP) supports mid-career individuals in acquiring industry-relevant skills to improve employability and pivot to new sectors or job roles.
You can choose to study part-time or full-time, depending on what suits you best, and the programme lasts between 3 to 12 months.
This ensures individuals like you have the opportunity to upskill or re-skill while effectively preparing for successful career transitions.
For more information on SkillsFuture Career Transition Programmes (SCTP), visit the MySkillsFuture website.
| (SCTP) WSQ Specialist Diploma in InfoComm Technology (Sales & Marketing) | |
|---|---|
| Fee Excluding GST | $9,116.00 |
| For Singaporeans > 21 (Excl. GST) | $2,734.80 |
| For Singaporeans > 40 (Excl. GST) | $911.60 |
| For Foreigners (Excl. GST) | $9,116.00 |
Graduate with a recognised certificate
Experience real-world application through hands-on projects with real project partners
Learning materials are vetted by our Dean to ensure relevant and up-to-date curriculum
Gain one-on-one coaching by our mentors when completing your capstone project
Personalised career advise and support to assist in your job search
Trainers are hand-picked industry experts who are certified trainers, offering real-world insights
Bachelor's of Computing in Information System National University of Singapore
Bachelor's of Computing in Information System National University of Singapore
Bachelor's of Computing in Information System National University of Singapore
Bachelor's of Computing in Information System National University of Singapore
If you’re thinking about taking your next step but are still unsure of which programme suits your needs best, our programme consultants are available to guide you through your learning journey.
Speak to us now to find out more!
