The SkillsFuture Career Transition Programme (SCTP) is a government initiative in Singapore designed to assist mid-career individuals in acquiring new skills and knowledge to facilitate a career transition. This programme is geared towards individuals who wish to switch industries or occupations due to changes in the job market, technological advancements, or personal career goals.
Here are some key features and components of the SkillsFuture Career Transition Programme:
Skills Upgrading: The SCTP provides funding and support for mid-career individuals to undergo training and upskilling in new areas, helping them acquire the skills and knowledge necessary for their chosen career transition.
Financial Support: Participants in the SCTP can receive financial assistance in the form of course fee subsidies and training allowances to ease the financial burden of making a career switch.
Coaching and Mentorship: Participants in the SCTP will receive coaching and mentorship in building a portfolio through a capstone project. This will help participants to increase their employability.
Career Guidance: The programme also provides career advisory services and guidance to help individuals get placed in job roles, such as interview preparation, resume tips and more.
The Diploma in Infocomm Technology (Infrastructure and Operations) spans 8 modules (237 hours).
Develop digital marketing transformation roadmap and digital marketing strategy for an organisation
By the end of the module, trainees will be able to develop an advanced digital marketing strategic plan and digital marketing transformation roadmap and manage a digital marketing team.
Develop digital advertising strategy for an organisation.
By the end of the module, trainees will be able to manage digital ad operations and optimise digital marketing return on advertising spend (ROAS).
Develop social media content and management plan.
By the end of the module, trainees will be able to develop a social media management strategy and manage a social media team.
Develop content marketing strategy for an organisation.
By the end of the module, trainees will be able to build a content marketing strategy and manage a content team.
Develop SEO strategy for an organisation.
By the end of the module, trainees will be able to perform advanced search engine optimisation and manage an SEO team.
Develop digital marketing analytics measurement plan for an organisation.
By the end of the module, trainees will be able to set up and analyse digital marketing performance reports.
Develop email marketing strategy for an organisation.
By the end of the module, trainees will be able to set up and manage email marketing campaigns.
The Capstone Project (Digital Marketing Strategic Plan) module is designed to provide trainees with hands-on experience in developing, executing, and evaluating a comprehensive digital marketing campaign for a real-world organisation. Trainees will work closely with a mentor learning how to develop clear objectives, goals, and desired performance metrics, as well as strategies and scope for marketing communication plans. The mentor will provide guidance and support throughout the development and execution of the campaign, offering feedback and insights to help trainees refine their strategies and achieve their goals.
Trainees will learn how to use a variety of digital marketing tools and platforms, including search engine optimisation (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing. They will also learn how to track and analyse performance metrics to evaluate the campaign’s effectiveness, using tools such as Google Analytics and social media analytics to measure website traffic, engagement, and conversion rates.
Upon completion of this course, trainees should be able to develop and execute a digital marketing campaign, including:
To apply for the Diploma in Infocomm Technology (Infrastructure and Operations) Programme, you should possess one of the following qualifications or meet one of these criteria:
Basic computer literacy and an advanced understanding of IT Infrastructure and Operations concepts are required.
All Applicants will go through pre-enrolment screening process.
Application Documents Required:
These documents will be reviewed as part of the screening process.
When you learn with us, you will earn your diploma, acquiring extensive knowledge from highly experienced industry practitioners who develop and deliver top quality course content through experiential hands-on learning methodologies. What you can expect:
The Singapore Workforce Skills Qualifications (WSQ) is a national credential system that trains, develops, assesses and certifies skills and competencies for the workforce. Upon successful completion of the course, you will be awarded with 5 WSQ Statement of Attainments and an Advanced Certificate in Digital Marketing.
Choose your own company/business/brand for your project-based assignments or seek assistance from your trainers/mentors to link you up with an actual business.
All course modules are developed with the strictest quality standards and frameworks in instructional design (Kolb’s, Gagne, ADDIE Model), validated, and constantly updated by subject matter experts who possess decades of experience combined in their respective fields of speciality.
Receive personalised advice through attending complimentary Ask An Expert Anything sessions and direct contact with your course trainers and mentors.
The programme comprises 15 modules spanning 307 hours of training, including assessment hours. Modules 1 to 14 are SCTP modules that may be taken in any sequence. Module 15, the Capstone Project (Digital Marketing Campaign), must be completed last.
| Module | Module Title | Hours | Assessment |
|---|---|---|---|
| 1 | Digital Marketing Essentials | 16 | Written |
| 2 | Digital Advertising | 16 | Written |
| 3 | Social Media Marketing | 16 | Written |
| 4 | Search Engine Optimisation | 24 | Written |
| 5 | Digital Marketing Analytics (Google Analytics) | 24 | Written |
| 6 | WordPress Website Creation | 24 | Written |
| 7 | Copywriting & Contents Writing | 24 | Written |
| 8 | Digital Content Creation | 24 | Written |
| 9 | Facebook & Instagram Marketing | 24 | Written |
| 10 | Google Ads | 24 | Written |
| 11 | Website & Landing Page Conversion Optimisation | 24 | Written |
| 12 | Generative AI for Digital Marketing | 16 | Written |
| 13 | Video Marketing | 16 | Written |
| 14 | TikTok Marketing | 16 | Written + Practical |
| 15 | Capstone Project (Digital Marketing Campaign) | 19 | Written + Oral |
Total Programme Hours: 307 hours
Upon completing this Diploma programme, you will receive coaching and mentorship by our programme advisors to complete your capstone project. This capstone project also serves as your portfolio, showcasing your knowledge and skills.
Once the project is completed, you’ll gain access to our dedicated career advisory and resources support. Our career services team will be readily available to provide assistance to enhance your employability, such as Career Assistance Workshops, resume building and interview tips, and more.
Upon completing the course modules, you will receive coaching and mentorship by our programme advisors to complete your capstone project. This capstone project also serves as your portfolio, showcasing your knowledge and skills.
Once the project is completed, you’ll gain access to our dedicated career advisory and resources support. Our career services team will be readily available to provide assistance to enhance your employability, such as Career Assistance Workshops, resume building and interview tips, and more.
Trainee is 21 years old and above, and a
Will be eligible for 70% SkillsFuture Funding.
Nett course fee payable (including 9% GST): S$4,054.80
Course fees can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.
Trainee is 40 years old and above, and a Singaporean Citizen, will be eligible for 90% SkillsFuture Funding.
Nett course fee payable (including 9% GST): S$1,574.80
Course fees after subsidies can be further offset by SkillsFuture Credit.
Enhanced Training Support for SMEs (ETSS) – 90% Funding
Eligible for SME Company-Sponsored, 21 years old and above, and a
Nett course fee payable (including 9% GST): S$1,574.80
SkillsFuture Baseline Funding – 70% Funding
Eligible Non-SME Company-Sponsored, 21 years old and above, and a
Nett course fee payable (including 9% GST): S$4,054.80
SkillsFuture Mid-Career Enhanced Subsidy (MCES) – 90% Funding
Eligible for Non-SME Company-Sponsored, Singapore Citizens, aged 40 years old and above
Nett course fee payable (including 9% GST): S$1,574.80
Trainee is 21 years old and above, a Singaporean Citzen, and
Will be eligible for 95% SkillsFuture Funding.
Nett course fee payable (including 9% GST): S$954.80
Course fees can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.
*Supporting documents such as CPF, approval letter, and/or payout letter is required to be submitted upon registration. You may request a copy from MSF Social Service Offices or via CPF’s Workfare Portal.
AFS is only eligible for SkillsFuture Career Transition Programme applicants.
NOTE: Trainees are entitled to the SSG training grant when they meet 75% of the training attendance and pass the requisite assessment. If trainees fail the assessment, they are required to re-take it immediately without additional fee. For more details see Course Funding Information.
Important Reminder: Your PSEA claim needs to be submitted at least 1 month before the course’s commencement date. Should you miss this deadline, an alternative payment method must be used to secure your spot in the course. After the disbursement of your PSEA funds to us, we will reach out to initiate the refund process.
Location:
International Plaza (Tanjong Pagar MRT)
10 Anson Road #06-11
Singapore 079903
DM6 IT Project Management
16 Oct 2026 (Fri)
DM7 IT Infrastructure Automation and Orchestration
20, 21, 22, 23 Oct 2026 (Tue, Wed, Thu, Fri)
DM8 Capstone Project: Audit or Design IT Infrastructure
29 Oct 2026 (Thu)
30 Oct 2026 (Fri)
04 Nov 2026 (Wed)
This Diploma equips you with the foundational knowledge and practical skills needed for a career in IT. You’ll gain a solid understanding of IT infrastructure functions, IT operations management, networking fundamentals, server and system administration, storage and data management, cloud computing, and IT service management (ITSM).
This diploma is ideal for individuals who have completed our Certificate and Advanced Certificate in Infocomm Technology (Infrastructure & Operations) or have some experience or foundational knowledge in IT infrastructure and operations.
This course is ideal for individuals who want to launch a career in IT infrastructure and operations. It’s also suitable for those looking to enhance their existing IT knowledge and skills to advance their careers in this field.
Yes, the Diploma includes hands-on activities and a Capstone Project at the end of this course. This is to solidify your understanding of the concepts and allow you to practice your newly acquired skills in real-world scenarios.
This diploma qualifies you for various entry-level and mid-level IT infrastructure and operations roles, such as IT Support Specialist, Network Support Technician, System Administrator, or Help Desk Analyst.
Yes, you may be eligible for up to 95% subsidies if you are Singapore Citizen, Singapore Permanent Resident, or holding a Long Term Visit Pass Plus.
Please see the course fees and funding section above to determine your funding eligibility or get in touch with our team for further clarification.
Yes, you are likely eligible if:
Self-employed individuals with income declared to IRAS may also qualify. For more information on the eligibility criteria, visit the official SkillsFuture Service portal.
You will receive a flat rate of S$300 per month for each eligible month of training, provided you meet the minimum 75% monthly attendance requirement.
The total number of months you can claim is based on the approved duration of your course, rounded to the nearest half-month.
Yes, SSG uses a front-loading approach. You will receive the full S$300 for the first month (February), and the remaining allowance will be paid for subsequent months based on attendance.
Always check your TA offer letter for your specific Maximum Eligible Period (MEP).
You must accept your TA offer within 3 calendar days of receiving it. If you miss this deadline, your application will be cancelled, and you will need to submit a new application.
We recommend logging into the TA Portal regularly to check your application status.
Yes, if you are self-employed and have declared your trade income to IRAS, SSG will use the latest available IRAS data to assess your eligibility.
If you have no CPF contributions but have earned income in the last 12 months, you may still qualify. The best way to check is to log in to the TA Portal and submit an application; the system will determine your eligibility automatically.
If you encounter issues, you may contact SSG via their Service Portal.
You can search for all TA-eligible courses, including part-time ones, directly on the MySkillsFuture portal. This is the official course directory where you can filter for programmes that qualify for the Training Allowance.
Follow these simple steps:
Tip: All our SCTP courses listed on the @ASK Training website are also PT TA-eligible. You can also find them on the MySkillsFuture portal by searching for our course titles or UEN.
No. The Training Allowance is not based on whether you pass your course assessment. It is paid based on your fulfilment of the minimum 75% monthly attendance requirement.
As long as you met the attendance criteria and provided truthful information in your application, you do not need to repay any disbursed allowance.
A WSQ Specialist Diploma is an advanced qualification recognised in Singapore, providing specialised expertise in a particular field.
In this case, the WSQ Specialist Diploma in Digital Marketing focuses on equipping individuals with advanced skills and knowledge to excel in the digital marketing field, a key area of focus within the SkillsFuture Singapore initiative.
The Specialist Diploma in Digital Marketing is designed to help individuals excel in the competitive digital landscape, in line with SkillsFuture Singapore’s goals. It consists of eight specialised modules covering various aspects of digital marketing, including strategies, advertising, social media management, content marketing, SEO, analytics, and email marketing. The course concludes with a Capstone Project where you’ll craft a digital marketing strategic plan.
Upon completion, you will receive certification from the Singapore Workforce Skills Qualifications (WSQ), a recognized certification body. Additionally, you’ll obtain a Statement of Attainments (SOA) and develop extensive knowledge from highly experienced industry practitioners. This is in line with SkillsFuture Singapore’s emphasis on practical, industry-relevant training.
The eight modules cover a wide range of advanced digital marketing topics, including but not limited to digital marketing strategies, digital advertising, social media management, content marketing, SEO, analytics, and email marketing.
The course is structured into eight specialised modules, each focusing on a specific aspect of digital marketing. You’ll engage in comprehensive, up-to-date curriculum and courseware, with real-world hands-on projects. This approach, advocated by SkillsFuture Singapore, ensures that learners are well-prepared for practical challenges in the industry. Post-course coaching and mentorship are also provided to enhance your learning experience.
For a better understanding of the course structure, you can visit our page here.
The eight modules cover a wide range of advanced digital marketing topics, including but not limited to digital marketing strategies, digital advertising, social media management, content marketing, SEO, analytics, and email marketing.
The WSQ Specialist Diploma in Digital Marketing provides specialised expertise in a high-demand field, making you a valuable asset to employers in Singapore.
This qualification enhances your employability and opens up new opportunities in the digital marketing industry.
Additionally, it aligns with the SkillsFuture Career Transition Programme (SCTP), offering avenues for career advancement and transition.
The Specialist Diploma spans 4 to 7 months and consists of eight modules, each focusing on different aspects of digital marketing.
The SkillsFuture Career Transition Programme (SCTP) supports mid-career individuals in acquiring industry-relevant skills to improve employability and pivot to new sectors or job roles.
You can choose to study part-time or full-time, depending on what suits you best, and the programme lasts between 3 to 12 months.
This ensures individuals like you have the opportunity to upskill or re-skill while effectively preparing for successful career transitions.
For more information on SkillsFuture Career Transition Programmes (SCTP), visit the MySkillsFuture website.
To enrol in this WSQ Specialist Diploma in Digital Marketing Programme, you should
possess the following:
The post-course coaching and mentorship provide you with personalised guidance and support as you transition into the workforce.
You will receive one-on-one coaching sessions and mentorship from experienced professionals to help you apply your newly acquired skills. This mentoring approach is a key component of the SkillsFuture SG Framework to ensure continuous learning and development.
You may sign up at our registration page here and fill up the form with your details and submit the course registration form. Upon submitting the registration form and making payment, your seat will be reserved and we will contact you for confirmation.
If you encounter any difficulties during the registration process or have any questions, you can contact us and our programme consultants will be happy to assist!
Per the SkillsFuture Service Portal (administered by SWDA), to qualify for Full-Time TA you must meet both:
Contact our programme consultants or check the TA Portal directly to confirm your specific eligibility and payout amount.
You’ll receive 50% of your average monthly income over the latest available 12-month period, subject to a minimum of S$300 and a maximum of S$3,000 per month, for each eligible month of full-time training.
Yes. Eligible individuals can tap a maximum of 24 months of Mid-Career Training Allowance across both full-time and part-time training combined over their lifetime.
If you use several months on full-time training, that reduces the months available should you pursue part-time training allowance in future.
Per SWDA’s official Terms and Conditions for TA applicants, you must accept your TA offer by the deadline stated in your offer notification email. If you miss it, your application will be cancelled and the offer revoked; you may then submit a new application.
We recommend logging into the TA Portal regularly to check your application status, and watching for the notification email (including your spam/junk folder).
No. The Training Allowance is not tied to whether you pass your module assessments; it’s paid based on meeting the training programme’s attendance requirements.
As long as you met the attendance criteria and provided accurate information in your application, you won’t need to repay any disbursed allowance.
You can search for all TA-eligible courses, including this diploma, directly on the MySkillsFuture portal.
Login with Singpass, search for the course title, then filter by “Featured Initiatives” and select “SkillsFuture Mid-Career Training Allowance (Full-Time).”
Tip: All @ASK Training’s SCTP courses, including the Diploma in Digital Marketing, can also be found by searching our course title or UEN on the portal.
The SkillsFuture Service Portal contains detailed FAQs on the Training Allowance, guides and resources, and an option to submit an enquiry directly.
Visit the SkillsFuture Service Portal.
Yes, you are likely eligible if:
Self-employed individuals with income declared to IRAS may also qualify. For more information on the eligibility criteria, visit the official SkillsFuture Service portal.
You will receive a flat rate of S$300 per month for each eligible month of training, provided you meet the minimum 75% monthly attendance requirement.
The total number of months you can claim is based on the approved duration of your course, rounded to the nearest half-month.
Yes, SSG uses a front-loading approach. You will receive the full S$300 for the first month (February), and the remaining allowance will be paid for subsequent months based on attendance.
Always check your TA offer letter for your specific Maximum Eligible Period (MEP).
You must accept your TA offer within 3 calendar days of receiving it. If you miss this deadline, your application will be cancelled, and you will need to submit a new application.
We recommend logging into the TA Portal regularly to check your application status.
Yes, if you are self-employed and have declared your trade income to IRAS, SSG will use the latest available IRAS data to assess your eligibility.
If you have no CPF contributions but have earned income in the last 12 months, you may still qualify. The best way to check is to log in to the TA Portal and submit an application; the system will determine your eligibility automatically.
If you encounter issues, you may contact SSG via their Service Portal.
You can search for all TA-eligible courses, including part-time ones, directly on the MySkillsFuture portal. This is the official course directory where you can filter for programmes that qualify for the Training Allowance.
Follow these simple steps:
Tip: All our SCTP courses listed on the @ASK Training website are also PT TA-eligible. You can also find them on the MySkillsFuture portal by searching for our course titles or UEN.
No. The Training Allowance is not based on whether you pass your course assessment. It is paid based on your fulfilment of the minimum 75% monthly attendance requirement.
As long as you met the attendance criteria and provided truthful information in your application, you do not need to repay any disbursed allowance.
The SkillsFuture Service Portal contains:
If you’re thinking about taking your next step but are still unsure of which programme suits your needs best, our programme consultants are available to guide you through your learning journey.
Speak to us now to find out more!
