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The SkillsFuture Career Transition Programme (SCTP) is a government initiative in Singapore designed to assist mid-career individuals in acquiring new skills and knowledge to facilitate a career transition. This programme is geared towards individuals who wish to switch industries or occupations due to changes in the job market, technological advancements, or personal career goals.
Here are some key features and components of the SkillsFuture Career Transition Programme:
Skills Upgrading: The SCTP provides funding and support for mid-career individuals to undergo training and upskilling in new areas, helping them acquire the skills and knowledge necessary for their chosen career transition.
Financial Support: Participants in the SCTP can receive financial assistance in the form of course fee subsidies and training allowances to ease the financial burden of making a career switch.
Coaching and Mentorship: Participants in the SCTP will receive coaching and mentorship in building a portfolio through a capstone project. This will help participants to increase their employability.
Career Guidance: The programme also provides career advisory services and guidance to help individuals get placed in job roles, such as interview preparation, resume tips and more.
For those aspiring to kickstart a career in generative AI.
For those seeking knowledge without the commitment of a job transition.
The programme comprises 7 modules spanning 168 hours of training, including assessment hours.
Modules 1 to 6 are specialist domain modules that may be taken in any sequence. Module 7, the AI Capstone Project, must be completed last.
By the end of this module, participants will be able to:
By the end of this module, participants will be able to:
By the end of this module, participants will be able to:
By the end of this module, participants will be able to:
By the end of this module, participants will be able to:
By the end of this module, participants will be able to:
By the end of this module, participants will be able to:
Upon successful completion of all modules, participants will be able to:
All modules are delivered using a blended instructional approach designed to build both theoretical understanding and practical competence. Key methods include:
Each module is assessed through one or more of the following assessment types, selected to match the knowledge and skills being developed:
Assessment hours are included within each module’s total training hours. Participants must achieve a passing mark in each module’s assessment to receive the relevant module certificate and progress to the Capstone Project.
Language Proficiency
Applicants must meet at least one of the following requirements:
Academic Qualifications
Applicants must meet at least one of the following requirements:
Course-Specific Prerequisites
The AI Capstone Project (Module 7) requires prior completion of all six specialist modules (Modules 1 to 6). Participants must have completed all prerequisite modules before enrolling in the Capstone Project.
Good computer literacy and advanced understanding of concepts are required’
All applicants will go through a pre-enrolment screening process.
Application Documents Required:
These documents will be reviewed as part of the screening process.
Upon completing this diploma programme, you will receive coaching and mentorship by our programme advisors to complete your capstone project. This capstone project also serves as your portfolio, showcasing your knowledge and skills.
Once the project is completed, you’ll gain access to our dedicated career advisory and resources support. Our career services team will be readily available to provide assistance to enhance your employability, such as Career Assistance Workshops, resume building and interview tips, and more.
Upon completing the course modules, you will receive coaching and mentorship by our programme advisors to complete your capstone project. This capstone project also serves as your portfolio, showcasing your knowledge and skills.
Once the project is completed, you’ll gain access to our dedicated career advisory and resources support. Our career services team will be readily available to provide assistance to enhance your employability, such as Career Assistance Workshops, resume building and interview tips, and more.
Trainee is 21 years old and above, and a
Course fees can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.
Trainee is 40 years old and above, and a Singaporean Citizen, will be eligible for 90% SkillsFuture Funding.
Nett course fee payable (including 9% GST): S$1,244.60
Course fees after subsidies can be further offset by SkillsFuture Credit.
Enhanced Training Support for SMEs (ETSS) – 90% Funding
Eligible for SME Company-Sponsored, 21 years old and above, and a
Nett course fee payable (including 9% GST): S$1,244.60
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
SkillsFuture Baseline Funding – 70% Funding
Eligible Non-SME Company-Sponsored, 21 years old and above, and a
Nett course fee payable (including 9% GST): S$3204.60
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
SkillsFuture Mid-Career Enhanced Subsidy (MCES) – 90% Funding
Eligible for Non-SME Company-Sponsored, Singapore Citizens, aged 40 years old and above
Nett course fee payable (including 9% GST): S$1,244.60
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
Trainee is 21 years old and above, a Singaporean Citzen, and
Will be eligible for 95% SkillsFuture Funding.
Nett course fee payable (including 9% GST): S$754.60
Course fees can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.
*Supporting documents such as CPF, approval letter, and/or payout letter is required to be submitted upon registration. You may request a copy from MSF Social Service Offices or via CPF’s Workfare Portal.
Location:
International Plaza (Tanjong Pagar MRT)
10 Anson Road #06-11
Singapore 079903
(32 hrs) AI-Driven Sales & Marketing: Boosting Engagement & Conversions
01, 07, 14, 15 Nov 2026 (Sun, Sat) 9.00am – 6.00pm
(24 hrs) AI in HR: Transforming Talent Acquisition & Workforce Management
21, 22, 28 Nov 2026 (Sat, Sun) 9.00am – 6.00pm
(24 hrs) AI-Powered Finance: Automating Insights & Risk Management
29 Nov (Sun), 05, 06 Dec (Sat, Sun) 2026 9.00am – 6.00pm
(24 hrs) AI Smart Inventory: Predictive Analytics & Optimization
12, 13, 19 Dec 2026 (Sat, Sun) 9.00am – 6.00pm
(24 hrs) AI in Operations: Enhancing Workflow Efficiency & Automation
20, 26, 27 Dec 2026 (Sun, Sat) 9.00am – 6.00pm
(24 hrs) AI-Driven Business Intelligence: Smarter Reporting & Analytics
09, 10, 16 Jan 2027 (Sat, Sun) 9.00am – 6.00pm
(16 hrs) AI-Capstone Project: AI Solution for Enterprise
23 Jan 2027 (Sat) 9.00am – 6.00pm
20 Feb 2027 (Sat) 9.00am – 6.00pm
Location:
International Plaza (Tanjong Pagar MRT)
10 Anson Road #06-11
Singapore 079903
(32 hrs) AI-Driven Sales & Marketing: Boosting Engagement & Conversions
03, 04, 05, 06 Nov 2026 (Tue, Wed, Thu, Fri) 9.00am – 6.00pm
(24 hrs) AI in HR: Transforming Talent Acquisition & Workforce Management
11, 12, 13 Nov 2026 (Wed, Thu, Fri) 9.00am – 6.00pm
(24 hrs) AI-Powered Finance: Automating Insights & Risk Management
18, 19, 20 Nov 2026 (Wed, Thu, Fri) 9.00am – 6.00pm
(24 hrs) AI Smart Inventory: Predictive Analytics & Optimization
25, 26, 27 Nov 2026 (Wed, Thu, Fri) 9.00am – 6.00pm
(24 hrs) AI in Operations: Enhancing Workflow Efficiency & Automation
02, 03, 04 Dec 2026 (Wed, Thu, Fri) 9.00am – 6.00pm
(24 hrs) AI-Driven Business Intelligence: Smarter Reporting & Analytics
09, 10, 11 Dec 2026 (Wed, Thu, Fri) 9.00am – 6.00pm
(16 hrs) AI-Capstone Project: AI Solution for Enterprise
16 Dec 2026 (Wed) 9.00am – 6.00pm
13 Jan 2027 (Wed) 9.00am – 6.00pm
Location:
International Plaza (Tanjong Pagar MRT)
10 Anson Road #06-11
Singapore 079903
(32 hrs) AI-Driven Sales & Marketing: Boosting Engagement & Conversions
01, 02, 03, 04 Dec 2026 (Tue, Wed, Thu, Fri) 9.00am – 6.00pm
(24 hrs) AI in HR: Transforming Talent Acquisition & Workforce Management
07, 08, 09 Dec 2026 (Mon, Tue, Wed) 9.00am – 6.00pm
(24 hrs) AI-Powered Finance: Automating Insights & Risk Management
14, 15, 16 Dec 2026 (Mon, Tue, Wed) 9.00am – 6.00pm
(24 hrs) AI Smart Inventory: Predictive Analytics & Optimization
21, 22, 23 Dec 2026 (Mon, Tue, Wed) 9.00am – 6.00pm
(24 hrs) AI in Operations: Enhancing Workflow Efficiency & Automation
28, 29, 30 Dec 2026 (Mon, Tue, Wed) 9.00am – 6.00pm
(24 hrs) AI-Driven Business Intelligence: Smarter Reporting & Analytics
04, 05, 06 Jan 2027 (Mon, Tue, Wed) 9.00am – 6.00pm
(16 hrs) AI-Capstone Project: AI Solution for Enterprise
15 Jan 2027 (Fri) 9.00am – 6.00pm
12 Feb 2027 (Fri) 9.00am – 6.00pm
Location:
International Plaza (Tanjong Pagar MRT)
10 Anson Road #06-11
Singapore 079903
(32 hrs) AI-Driven Sales & Marketing: Boosting Engagement & Conversions
05, 06, 12, 13 Dec 2026 (Sat, Sun) 9.00am – 6.00pm
(24 hrs) AI in HR: Transforming Talent Acquisition & Workforce Management
19, 20, 26 Dec 2026 (Sat, Sun) 9.00am – 6.00pm
(24 hrs) AI-Powered Finance: Automating Insights & Risk Management
02, 03, 09 Jan 2027 (Sat, Sun) 9.00am – 6.00pm
(24 hrs) AI Smart Inventory: Predictive Analytics & Optimization
10, 16, 17 Jan 2027 (Sun, Sat) 9.00am – 6.00pm
(24 hrs) AI in Operations: Enhancing Workflow Efficiency & Automation
23, 24, 30 Jan 2027 (Sat, Sun) 9.00am – 6.00pm
(24 hrs) AI-Driven Business Intelligence: Smarter Reporting & Analytics
13, 14, 20 Feb 2027 (Sat, Sun) 9.00am – 6.00pm
(16 hrs) AI-Capstone Project: AI Solution for Enterprise
21 Feb 2027 (Sun) 9.00am – 6.00pm
21 Mar 2027 (Sun) 9.00am – 6.00pm
You’ll need to meet a language requirement (at least WPLN Level 6, or GCE O Level English C6) and an academic requirement (O-Level pass/C6 in at least 3 subjects, or 8 years’ experience if you’re 30+).
Each specialist module also requires 1 year of relevant work experience in that domain. See the Entry Requirements section above for the full breakdown.
A hands-on, 168-hour programme that equips professionals to apply Generative AI, using tools like ChatGPT, Microsoft Copilot, and DeepSeek, across core business functions, with no programming background required.
7 modules covering Sales & Marketing, HR, Finance, Inventory Management, Operations, and Business Intelligence, culminating in a Capstone Project.
See the Programme Structure section above for the full module breakdown and hours.
This diploma offers a cross-functional approach to Generative AI, covering six distinct business domains: Sales & Marketing, HR, Finance, Inventory Management, Operations, and Business Intelligence, all in one comprehensive programme.
You’ll gain practical, hands-on experience through scenario-based learning, case studies, and a final Capstone Project that demonstrates your ability to apply AI across multiple business functions, not just one specialised area.
The curriculum is also built around Singapore’s AI governance landscape, including PDPA, the Workplace Fairness Act, and Human-in-the-Loop oversight, so you graduate with both practical AI skills and responsible-AI judgement.
The Diploma in Generative AI is ideal for:
The SkillsFuture Career Transition Programme (SCTP) supports mid-career individuals in acquiring industry-relevant skills to improve employability and pivot to new sectors or job roles.
You can choose to study part-time or full-time, depending on what suits you best, and the programme lasts between 3 to 12 months.
This ensures individuals like you have the opportunity to upskill or reskill while effectively preparing for successful career transitions.
For more information on SkillsFuture Career Transition Programmes (SCTP), visit the MySkillsFuture website.
The Capstone Project lets you apply everything learned across the six specialist modules to build a functional Generative AI solution, from defining a high-value use case and preparing your data, to designing, testing, and refining a working prototype.
Guided by an expert trainer, you’ll also complete an e-learning track on Data Storytelling so you can present your AI solution’s impact and ROI clearly.
The result is a real, deployable AI module plus a portfolio piece you can showcase to employers or apply directly in your own workplace.
Upon completion, you’ll have hands-on experience applying Generative AI across six business functions, along with a completed Capstone solution to showcase your capabilities.
As organisations across industries accelerate AI adoption, professionals who can bridge the gap between AI tools and practical business outcomes, in sales, HR, finance, operations, inventory, or BI, are increasingly sought after.
Graduates can explore a range of hybrid, AI-augmented roles that combine domain expertise with AI capabilities.
For example, roles that blend sales/marketing leadership with AI-driven demand generation, HR roles focused on AI-supported workforce planning, finance roles centred on AI-automated reporting and risk management, and BI/analytics roles built around AI-powered reporting and forecasting.
The cross-functional nature of the diploma is designed to prepare you for AI-augmented responsibilities within your existing field, rather than a single narrow job title.
Eligible funding depends on your profile:
SkillsFuture Credit can be used on top of any of the above subsidies, and the balance fee may also be claimable via PSEA, UTAP, or SkillsFuture Enterprise Credit.
Contact our course consultants to confirm your exact funding tier.
You must achieve a passing mark in each module’s assessment to receive that module’s certificate.
Upon successfully completing all 7 modules, including the Capstone Project, you will receive the Diploma in Generative AI certification from @ASK Training.
Yes, career support is available to SCTP-pathway graduates, including assistance with job search resources such as resume building, interview preparation, and job matching support through our career services team.
If you’re on the non-SCTP pathway, the focus is on completing the modules and Capstone Project rather than post-course job placement support.
You may sign up at our registration page to fill in your details and submit the course registration form. Upon submitting the form and making payment, your seat will be reserved, and we will contact you for confirmation.
If you encounter any difficulties during the registration process or have any questions, you can contact us, and our programme consultants will be happy to assist.
Yes. All modules in this diploma are developed by @ASK Training’s CET Centre together with a panel of subject matter experts, ensuring the curriculum stays industry-relevant and practically applicable.
The diploma is also eligible for Part-Time Training Allowance (TA) under the SkillsFuture Career Transition Programme (SCTP) framework.
Yes. All graduates receive access to @ASK Training’s Career Advisory and Resources Support Programme, along with post-course coaching and mentorship. This includes guidance on job search resources such as resume building and interview preparation.
SCTP-pathway learners additionally receive job matching support through our career services team.
Speak with our programme consultants to confirm exactly what’s included for your intake.
Absolutely. If your goal isn’t job placement after the programme, you can choose the non-SCTP pathway.
You’ll still complete all seven modules as outlined, but with the flexibility to select course dates that suit you rather than following fixed SCTP intake dates.
Yes, especially one that’s well-structured, practical, and cross-functional. The Diploma in Generative AI provides a solid foundation in applying AI across six key business functions, making it well-suited for professionals, SME owners, and managers looking to stay competitive as AI adoption accelerates across Singapore’s economy.
Not at all. The diploma is designed for non-programmers, with hands-on lab sessions and guided demonstrations rather than technical coding work.
Some familiarity with a business function like Sales, HR, Finance, or Operations will help you better appreciate how AI applies to that domain, but no prior AI experience is required.
The most challenging part for most learners is keeping up with how quickly AI tools and best practices evolve.
The Diploma in Generative AI addresses this through hands-on lab sessions with current tools like ChatGPT, Microsoft Copilot, and DeepSeek, plus a focus on transferable skills, like structured prompt engineering and AI governance, that stay relevant even as specific tools change.
Yes, you are likely eligible if:
Self-employed individuals with income declared to IRAS may also qualify. For more information on the eligibility criteria, visit the official SkillsFuture Service portal.
You will receive a flat rate of S$300 per month for each eligible month of training, provided you meet the minimum 75% monthly attendance requirement.
The total number of months you can claim is based on the approved duration of your course, rounded to the nearest half-month.
Yes, SSG uses a front-loading approach. You will receive the full S$300 for the first month (February), and the remaining allowance will be paid for subsequent months based on attendance.
Always check your TA offer letter for your specific Maximum Eligible Period (MEP).
You must accept your TA offer within 3 calendar days of receiving it. If you miss this deadline, your application will be cancelled, and you will need to submit a new application.
We recommend logging into the TA Portal regularly to check your application status.
Yes, if you are self-employed and have declared your trade income to IRAS, SSG will use the latest available IRAS data to assess your eligibility.
If you have no CPF contributions but have earned income in the last 12 months, you may still qualify. The best way to check is to log in to the TA Portal and submit an application; the system will determine your eligibility automatically.
If you encounter issues, you may contact SSG via their Service Portal.
You can search for all TA-eligible courses, including part-time ones, directly on the MySkillsFuture portal. This is the official course directory where you can filter for programmes that qualify for the Training Allowance.
Follow these simple steps:
Tip: All our SCTP courses listed on the @ASK Training website are also PT TA-eligible. You can also find them on the MySkillsFuture portal by searching for our course titles or UEN.
No. The Training Allowance is not based on whether you pass your course assessment. It is paid based on your fulfilment of the minimum 75% monthly attendance requirement.
As long as you met the attendance criteria and provided truthful information in your application, you do not need to repay any disbursed allowance.
A WSQ Specialist Diploma is an advanced qualification recognised in Singapore, providing specialised expertise in a particular field.
In this case, the WSQ Specialist Diploma in Digital Marketing focuses on equipping individuals with advanced skills and knowledge to excel in the digital marketing field, a key area of focus within the SkillsFuture Singapore initiative.
The Specialist Diploma in Digital Marketing is designed to help individuals excel in the competitive digital landscape, in line with SkillsFuture Singapore’s goals. It consists of eight specialised modules covering various aspects of digital marketing, including strategies, advertising, social media management, content marketing, SEO, analytics, and email marketing. The course concludes with a Capstone Project where you’ll craft a digital marketing strategic plan.
Upon completion, you will receive certification from the Singapore Workforce Skills Qualifications (WSQ), a recognized certification body. Additionally, you’ll obtain a Statement of Attainments (SOA) and develop extensive knowledge from highly experienced industry practitioners. This is in line with SkillsFuture Singapore’s emphasis on practical, industry-relevant training.
The eight modules cover a wide range of advanced digital marketing topics, including but not limited to digital marketing strategies, digital advertising, social media management, content marketing, SEO, analytics, and email marketing.
The course is structured into eight specialised modules, each focusing on a specific aspect of digital marketing. You’ll engage in comprehensive, up-to-date curriculum and courseware, with real-world hands-on projects. This approach, advocated by SkillsFuture Singapore, ensures that learners are well-prepared for practical challenges in the industry. Post-course coaching and mentorship are also provided to enhance your learning experience.
For a better understanding of the course structure, you can visit our page here.
The eight modules cover a wide range of advanced digital marketing topics, including but not limited to digital marketing strategies, digital advertising, social media management, content marketing, SEO, analytics, and email marketing.
The WSQ Specialist Diploma in Digital Marketing provides specialised expertise in a high-demand field, making you a valuable asset to employers in Singapore.
This qualification enhances your employability and opens up new opportunities in the digital marketing industry.
Additionally, it aligns with the SkillsFuture Career Transition Programme (SCTP), offering avenues for career advancement and transition.
The Specialist Diploma spans 4 to 7 months and consists of eight modules, each focusing on different aspects of digital marketing.
The SkillsFuture Career Transition Programme (SCTP) supports mid-career individuals in acquiring industry-relevant skills to improve employability and pivot to new sectors or job roles.
You can choose to study part-time or full-time, depending on what suits you best, and the programme lasts between 3 to 12 months.
This ensures individuals like you have the opportunity to upskill or re-skill while effectively preparing for successful career transitions.
For more information on SkillsFuture Career Transition Programmes (SCTP), visit the MySkillsFuture website.
To enrol in this WSQ Specialist Diploma in Digital Marketing Programme, you should
possess the following:
The post-course coaching and mentorship provide you with personalised guidance and support as you transition into the workforce.
You will receive one-on-one coaching sessions and mentorship from experienced professionals to help you apply your newly acquired skills. This mentoring approach is a key component of the SkillsFuture SG Framework to ensure continuous learning and development.
You may sign up at our registration page here and fill up the form with your details and submit the course registration form. Upon submitting the registration form and making payment, your seat will be reserved and we will contact you for confirmation.
If you encounter any difficulties during the registration process or have any questions, you can contact us and our programme consultants will be happy to assist!
Per the SkillsFuture Service Portal (administered by SWDA), to qualify for Full-Time TA you must meet both:
Contact our programme consultants or check the TA Portal directly to confirm your specific eligibility and payout amount.
You’ll receive 50% of your average monthly income over the latest available 12-month period, subject to a minimum of S$300 and a maximum of S$3,000 per month, for each eligible month of full-time training.
Yes. Eligible individuals can tap a maximum of 24 months of Mid-Career Training Allowance across both full-time and part-time training combined over their lifetime.
If you use several months on full-time training, that reduces the months available should you pursue part-time training allowance in future.
Per SWDA’s official Terms and Conditions for TA applicants, you must accept your TA offer by the deadline stated in your offer notification email. If you miss it, your application will be cancelled and the offer revoked; you may then submit a new application.
We recommend logging into the TA Portal regularly to check your application status, and watching for the notification email (including your spam/junk folder).
No. The Training Allowance is not tied to whether you pass your module assessments; it’s paid based on meeting the training programme’s attendance requirements.
As long as you met the attendance criteria and provided accurate information in your application, you won’t need to repay any disbursed allowance.
You can search for all TA-eligible courses, including this diploma, directly on the MySkillsFuture portal.
Login with Singpass, search for the course title, then filter by “Featured Initiatives” and select “SkillsFuture Mid-Career Training Allowance (Full-Time).”
Tip: All @ASK Training’s SCTP courses, including the Diploma in Digital Marketing, can also be found by searching our course title or UEN on the portal.
The SkillsFuture Service Portal contains detailed FAQs on the Training Allowance, guides and resources, and an option to submit an enquiry directly.
Visit the SkillsFuture Service Portal.
Yes, you are likely eligible if:
Self-employed individuals with income declared to IRAS may also qualify. For more information on the eligibility criteria, visit the official SkillsFuture Service portal.
You will receive a flat rate of S$300 per month for each eligible month of training, provided you meet the minimum 75% monthly attendance requirement.
The total number of months you can claim is based on the approved duration of your course, rounded to the nearest half-month.
Yes, SSG uses a front-loading approach. You will receive the full S$300 for the first month (February), and the remaining allowance will be paid for subsequent months based on attendance.
Always check your TA offer letter for your specific Maximum Eligible Period (MEP).
You must accept your TA offer within 3 calendar days of receiving it. If you miss this deadline, your application will be cancelled, and you will need to submit a new application.
We recommend logging into the TA Portal regularly to check your application status.
Yes, if you are self-employed and have declared your trade income to IRAS, SSG will use the latest available IRAS data to assess your eligibility.
If you have no CPF contributions but have earned income in the last 12 months, you may still qualify. The best way to check is to log in to the TA Portal and submit an application; the system will determine your eligibility automatically.
If you encounter issues, you may contact SSG via their Service Portal.
You can search for all TA-eligible courses, including part-time ones, directly on the MySkillsFuture portal. This is the official course directory where you can filter for programmes that qualify for the Training Allowance.
Follow these simple steps:
Tip: All our SCTP courses listed on the @ASK Training website are also PT TA-eligible. You can also find them on the MySkillsFuture portal by searching for our course titles or UEN.
No. The Training Allowance is not based on whether you pass your course assessment. It is paid based on your fulfilment of the minimum 75% monthly attendance requirement.
As long as you met the attendance criteria and provided truthful information in your application, you do not need to repay any disbursed allowance.
The SkillsFuture Service Portal contains:
If you’re thinking about taking your next step but are still unsure of which programme suits your needs best, our programme consultants are available to guide you through your learning journey.
Speak to us now to find out more!
