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The SkillsFuture Career Transition Programme (SCTP) is a government initiative in Singapore designed to assist mid-career individuals in acquiring new skills and knowledge to facilitate a career transition. This programme is geared towards individuals who wish to switch industries or occupations due to changes in the job market, technological advancements, or personal career goals.
Here are some key features and components of the SkillsFuture Career Transition Programme:
Skills Upgrading: The SCTP provides funding and support for mid-career individuals to undergo training and upskilling in new areas, helping them acquire the skills and knowledge necessary for their chosen career transition.
Financial Support: Participants in the SCTP can receive financial assistance in the form of course fee subsidies and training allowances to ease the financial burden of making a career switch.
Coaching and Mentorship: Participants in the SCTP will receive coaching and mentorship in building a portfolio through a capstone project. This will help participants to increase their employability.
Career Guidance: The programme also provides career advisory services and guidance to help individuals get placed in job roles, such as interview preparation, resume tips and more.
For those aspiring to kickstart a career in digital marketing.
For those seeking knowledge without the commitment of a job transition.
The programme comprises 15 modules spanning 307 hours of training, including assessment hours.
Modules 1 to 14 are SCTP modules that may be taken in any sequence. Module 15, the Capstone Project (Digital Marketing Campaign), must be completed last.
By the end of this module, participants will be able to:
By the end of this module, participants will be able to:
By the end of this module, participants will be able to:
By the end of this module, participants will be able to:
By the end of this module, participants will be able to:
By the end of this module, participants will be able to:
By the end of this module, participants will be able to:
By the end of this module, participants will be able to:
By the end of this module, participants will be able to:
By the end of this module, participants will be able to:
By the end of this module, participants will be able to:
By the end of this module, participants will be able to:
By the end of this module, participants will be able to:
By the end of this module, participants will be able to:
By the end of this module, participants will be able to:
Language Proficiency
Academic Qualifications
Course-Specific Prerequisites
The Capstone Project (Digital Marketing Campaign) (Module 15) requires prior completion of all fourteen SCTP modules (Modules 1 to 14).
Participants must have completed all prerequisite modules before enrolling in the Capstone Project.
Good computer literacy and an advanced understanding of sales and marketing concepts are required.
All applicants will go through a pre-enrolment screening process.
Application Documents Required:
These documents will be reviewed as part of the screening process.
The programme comprises 15 modules spanning 307 hours of training, including assessment hours. Modules 1 to 14 are SCTP modules that may be taken in any sequence. Module 15, the Capstone Project (Digital Marketing Campaign), must be completed last.
| Module | Module Title | Hours | Assessment |
|---|---|---|---|
| 1 | Digital Marketing Essentials | 16 | Written |
| 2 | Digital Advertising | 16 | Written |
| 3 | Social Media Marketing | 16 | Written |
| 4 | Search Engine Optimisation | 24 | Written |
| 5 | Digital Marketing Analytics (Google Analytics) | 24 | Written |
| 6 | WordPress Website Creation | 24 | Written |
| 7 | Copywriting & Contents Writing | 24 | Written |
| 8 | Digital Content Creation | 24 | Written |
| 9 | Facebook & Instagram Marketing | 24 | Written |
| 10 | Google Ads | 24 | Written |
| 11 | Website & Landing Page Conversion Optimisation | 24 | Written |
| 12 | Generative AI for Digital Marketing | 16 | Written |
| 13 | Video Marketing | 16 | Written |
| 14 | TikTok Marketing | 16 | Written + Practical |
| 15 | Capstone Project (Digital Marketing Campaign) | 19 | Written + Oral |
Total Programme Hours: 307 hours
Upon successful completion of all modules, participants will be able to:
All modules are delivered using a blended instructional approach designed to build both theoretical understanding and practical competence. Key methods include:
Each module is assessed through one or more of the following assessment types, selected to match the knowledge and skills being developed:
Assessment hours are included within each module’s total training hours. Participants must achieve a passing mark in each module’s assessment to receive the relevant module certificate and progress to subsequent modules where prerequisites apply.
“Trainers here are knowledgeable and patient”
Xie Jing Hui, Sole Proprietor, Amazon Products
“I’m a content creator myself, I want to upskill and [be able to] adapt to the changes.”
Jannah, Content Creator
“Trainers are professional, there’s a good mix of students coming from all walks of life”
Philip Lee, Marketing Associate, One Heart Cleaning
“Trainer is very engaging and shares his past experiences and case studies”
Muhammad Aizudyn, Associate Engineer, ST Engineering
Upon completing this digital marketing diploma programme, you will receive coaching and mentorship by our programme advisors to complete your capstone project. This capstone project also serves as your portfolio, showcasing your knowledge and skills.
Once the project is completed, you’ll gain access to our dedicated career advisory and resources support. Our career services team will be readily available to provide assistance to enhance your employability, such as Career Assistance Workshops, resume building and interview tips, and more.
Trainee is 21 years old and above, and a
Will be eligible for 70% SkillsFuture Funding.
Nett course fee payable (including 9% GST): S$6,078.93
Course fees can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.
Trainee is 40 years old and above, and a Singaporean Citizen, will be eligible for 90% SkillsFuture Funding.
Nett course fee payable (including 9% GST): S$2,360.93
Course fees after subsidies can be further offset by SkillsFuture Credit.
Enhanced Training Support for SMEs (ETSS) – 90% Funding
Eligible for SME Company-Sponsored, 21 years old and above, and a
Nett course fee payable (including 9% GST): S$2,360.93
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
SkillsFuture Baseline Funding – 70% Funding
Eligible Non-SME Company-Sponsored, 21 years old and above, and a
Nett course fee payable (including 9% GST): S$6,078.93
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
SkillsFuture Mid-Career Enhanced Subsidy (MCES) – 90% Funding
Eligible for Non-SME Company-Sponsored, Singapore Citizens, aged 40 years old and above
Nett course fee payable (including 9% GST): S$2,360.93
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
Trainee is 21 years old and above, a Singaporean Citzen, and
Will be eligible for 95% SkillsFuture Funding.
Nett course fee payable (including 9% GST): S$1,431.43
Course fees can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.
*Supporting documents such as CPF, approval letter, and/or payout letter is required to be submitted upon registration. You may request a copy from MSF Social Service Offices or via CPF’s Workfare Portal.
NOTE: Trainees are entitled to the SSG training grant when they meet 75% of the training attendance and pass the requisite assessment. If trainees fail the assessment, they are required to re-take it immediately without additional fee. For more details see Course Funding Information.
Important Reminder: Your PSEA claim needs to be submitted at least 1 month before the course’s commencement date. Should you miss this deadline, an alternative payment method must be used to secure your spot in the course. After the disbursement of your PSEA funds to us, we will reach out to initiate the refund process.
Location:
International Plaza (Tanjong Pagar MRT)
10 Anson Road #06-11
Singapore 079903
(16 hrs) Digital Marketing Essentials
01, 02 Dec 2026 (Tue, Wed) 9.00am – 6.00pm
(16 hrs) Generative AI for Digital Marketing
07, 08 Dec 2026 (Mon, Tue) 9.00am – 6.00pm
(24 hrs) Copywriting & Contents Writing
14, 16 Dec 2026 (Mon, Wed) 9.00am – 6.00pm
(24 hrs) Digital Content Creation
21, 23 Dec 2026 (Mon, Wed) 9.00am – 6.00pm
(16 hrs) Video Marketing
28, 29 Dec 2026 (Mon, Tue) 9.00am – 6.00pm
(24 hrs) WordPress Website Creation
04, 06 Jan 2027 (Mon, Wed) 9.00am – 6.00pm
(24 hrs) Website & Landing Page Conversion Optimisation
11, 13 Jan 2027 (Mon, Wed) 9.00am – 6.00pm
(16 hrs) Social Media Marketing
18, 19 Jan 2027 (Mon, Tue) 9.00am – 6.00pm
(16 hrs) TikTok Marketing
21, 22 Jan 2027 (Thu, Fri) 9.00am – 6.00pm
(24 hrs) Search Engine Optimisation
25, 27 Jan 2027 (Mon, Wed) 9.00am – 6.00pm
(16 hrs) Digital Advertising
01, 02 Feb 2027 (Mon, Tue) 9.00am – 6.00pm
(24 hrs) Facebook & Instagram Marketing
03, 05 Feb 2027 (Wed, Fri) 9.00am – 6.00pm
(24 hrs) Google Ads
10, 12 Feb 2027 (Wed, Fri) 9.00am – 6.00pm
(24 hrs) Digital Marketing Analytics (Google Analytics)
15, 17 Feb 2027 (Mon, Wed) 9.00am – 6.00pm
(19 hrs) Capstone Project (Digital Marketing Campaign)
28 Jan 2027 (Thu) 9.00am – 6.00pm
25 Feb 2027 (Thu) 9.00am – 6.00pm
Location:
International Plaza (Tanjong Pagar MRT)
10 Anson Road #06-11
Singapore 079903
(16 hrs) Digital Marketing Essentials
04, 05 Jan 2027 (Mon, Tue) 9.00am – 6.00pm
(16 hrs) Generative AI for Digital Marketing
07, 08 Jan 2027 (Thu, Fri) 9.00am – 6.00pm
(24 hrs) Copywriting & Contents Writing
13, 15 Jan 2027 (Wed, Fri) 9.00am – 6.00pm
(24 hrs) Digital Content Creation
20, 22 Jan 2027 (Wed, Fri) 9.00am – 6.00pm
(16 hrs) Video Marketing
28, 29 Jan 2027 (Thu, Fri) 9.00am – 6.00pm
(24 hrs) WordPress Website Creation
01, 03 Feb 2027 (Mon, Wed) 9.00am – 6.00pm
(24 hrs) Website & Landing Page Conversion Optimisation
10, 12 Feb 2027 (Wed, Fri) 9.00am – 6.00pm
(16 hrs) Social Media Marketing
15, 16 Feb 2027 (Mon, Tue) 9.00am – 6.00pm
(16 hrs) TikTok Marketing
18, 19 Feb 2027 (Thu, Fri) 9.00am – 6.00pm
(24 hrs) Search Engine Optimisation
22, 24 Feb 2027 (Mon, Wed) 9.00am – 6.00pm
(16 hrs) Digital Advertising
01, 03 Mar 2027 (Mon, Wed) 9.00am – 6.00pm
(24 hrs) Facebook & Instagram Marketing
04, 05, 08 Mar 2027 (Thu, Fri, Mon) 9.00am – 6.00pm
(24 hrs) Google Ads
12, 15, 16 Mar 2027 (Fri, Mon, Tue) 9.00am – 6.00pm
(24 hrs) Digital Marketing Analytics (Google Analytics)
18, 19, 22 Mar 2027 (Thu, Fri, Mon) 9.00am – 6.00pm
(19 hrs) Capstone Project (Digital Marketing Campaign)
26 Feb 2027 (Fri) 9.00am – 6.00pm
31 Mar 2027 (Wed) 9.00am – 6.00pm
To enrol, you need WPLN Level 6 or a C6 in GCE O-Level English. Academically, you need at least 3 O-Level passes, or you may be considered on a case-by-case basis.
Mature candidates (30+ years old) with 8+ years of relevant work experience are also welcome.
See the Entry Requirements section above for the full breakdown.
Eligible funding depends on your profile:
SkillsFuture Credit can be used on top of any of the above subsidies, and the balance fee may also be claimable via PSEA, UTAP, or SkillsFuture Enterprise Credit.
Contact our course consultants to confirm your exact funding tier.
The diploma consists of 15 modules, totalling 307 training hours. Modules 1 to 14 can be taken in any sequence, but Module 15 (the Capstone Project) must be completed last after finishing all other modules.
Yes. All modules in this diploma are developed by @ASK Training’s CET Centre together with a panel of subject matter experts, ensuring the curriculum stays industry-relevant and practically applicable.
The diploma is also eligible for Full-Time Training Allowance (TA) under the SkillsFuture Career Transition Programme (SCTP) framework.
Not at all. This programme is specifically designed for career switchers and beginners. We start with foundational modules like Digital Marketing Essentials before moving to advanced topics. The hands-on, scenario-based approach ensures you build confidence step-by-step, regardless of your background.
Yes. Our SCTP programmes are structured for working professionals, with classes typically held on weekday evenings and/or Saturdays.
Please check the registration page or contact our programme consultant for the exact schedule of the upcoming intake.
No. @ASK Training provides the partner enterprise and business case for your Capstone Project. You will focus entirely on executing the campaign strategy without the stress of sourcing a client.
Each module requires a passing mark to progress. If you do not pass on your first attempt, re-assessment opportunities are available. Our trainers also provide additional support if you are struggling with any concept; just reach out early.
Short workshops teach isolated tactics (e.g., “How to run one Facebook Ad”). This Diploma teaches the full ecosystem: strategy, content, paid ads, SEO, analytics, and conversion.
More importantly, the 307-hour curriculum and Capstone Project give you a portfolio piece that proves to employers you can manage an end-to-end campaign, not just execute a single task.
Our Career Advisory programme supports your career preparation with:
Please note: Career support is provided to complement your learning. Job placement is not guaranteed and depends on individual performance and market conditions.
Not for someone willing to put in hands-on practice. The diploma is built around structured, practical exercises, platform simulations, campaign mock-ups, and real case studies, rather than theory-heavy lectures, so participants build confidence by doing rather than just reading.
No prior marketing background is required for the entry-level modules.
Not at all; digital marketing skills like AI-driven analytics, SEO, and performance marketing remain among Singapore’s fastest-growing demands as the digital economy expands.
Employers continue to look for professionals who can demonstrate hands-on campaign experience, which is exactly what the Capstone Project is designed to provide.
The most challenging part for most learners is keeping up with how quickly platforms, algorithms, and privacy regulations change. The Diploma in Digital Marketing addresses this directly; the curriculum includes a dedicated Generative AI for Digital Marketing module and an Emerging Trends & Digital Strategy unit, so you leave with both current platform skills and a framework for adapting as things change.
Per the SkillsFuture Service Portal (administered by SWDA), to qualify for Full-Time TA you must meet both:
Contact our programme consultants or check the TA Portal directly to confirm your specific eligibility and payout amount.
You’ll receive 50% of your average monthly income over the latest available 12-month period, subject to a minimum of S$300 and a maximum of S$3,000 per month, for each eligible month of full-time training.
Yes. Eligible individuals can tap a maximum of 24 months of Mid-Career Training Allowance across both full-time and part-time training combined over their lifetime.
If you use several months on full-time training, that reduces the months available should you pursue part-time training allowance in future.
Per SWDA’s official Terms and Conditions for TA applicants, you must accept your TA offer by the deadline stated in your offer notification email. If you miss it, your application will be cancelled and the offer revoked; you may then submit a new application.
We recommend logging into the TA Portal regularly to check your application status, and watching for the notification email (including your spam/junk folder).
No. The Training Allowance is not tied to whether you pass your module assessments; it’s paid based on meeting the training programme’s attendance requirements.
As long as you met the attendance criteria and provided accurate information in your application, you won’t need to repay any disbursed allowance.
You can search for all TA-eligible courses, including this diploma, directly on the MySkillsFuture portal.
Login with Singpass, search for the course title, then filter by “Featured Initiatives” and select “SkillsFuture Mid-Career Training Allowance (Full-Time).”
Tip: All @ASK Training’s SCTP courses, including the Diploma in Digital Marketing, can also be found by searching our course title or UEN on the portal.
The SkillsFuture Service Portal contains detailed FAQs on the Training Allowance, guides and resources, and an option to submit an enquiry directly.
Visit the SkillsFuture Service Portal.
Yes, you are likely eligible if:
Self-employed individuals with income declared to IRAS may also qualify. For more information on the eligibility criteria, visit the official SkillsFuture Service portal.
You will receive a flat rate of S$300 per month for each eligible month of training, provided you meet the minimum 75% monthly attendance requirement.
The total number of months you can claim is based on the approved duration of your course, rounded to the nearest half-month.
Yes, SSG uses a front-loading approach. You will receive the full S$300 for the first month (February), and the remaining allowance will be paid for subsequent months based on attendance.
Always check your TA offer letter for your specific Maximum Eligible Period (MEP).
You must accept your TA offer within 3 calendar days of receiving it. If you miss this deadline, your application will be cancelled, and you will need to submit a new application.
We recommend logging into the TA Portal regularly to check your application status.
Yes, if you are self-employed and have declared your trade income to IRAS, SSG will use the latest available IRAS data to assess your eligibility.
If you have no CPF contributions but have earned income in the last 12 months, you may still qualify. The best way to check is to log in to the TA Portal and submit an application; the system will determine your eligibility automatically.
If you encounter issues, you may contact SSG via their Service Portal.
You can search for all TA-eligible courses, including part-time ones, directly on the MySkillsFuture portal. This is the official course directory where you can filter for programmes that qualify for the Training Allowance.
Follow these simple steps:
Tip: All our SCTP courses listed on the @ASK Training website are also PT TA-eligible. You can also find them on the MySkillsFuture portal by searching for our course titles or UEN.
No. The Training Allowance is not based on whether you pass your course assessment. It is paid based on your fulfilment of the minimum 75% monthly attendance requirement.
As long as you met the attendance criteria and provided truthful information in your application, you do not need to repay any disbursed allowance.
The SkillsFuture Service Portal contains:
If you’re thinking about taking your next step but are still unsure of which programme suits your needs best, our programme consultants are available to guide you through your learning journey.
Speak to us now to find out more!
