Enhance your digital marketing skills and embark on a journey toward becoming a proficient digital marketer. Our comprehensive Diploma in Digital Marketing is designed to provide you with the in-depth knowledge and practical skills necessary to excel in today’s fast-paced digital landscape.
The diploma programme comprises seven highly focused modules starting with the WordPress Website Creation Course where you will master the art of creating modern, secure websites using WordPress. Next, you get to unleash your creativity and create digital content, including visuals, graphics, videos, and more in the Digital Content Creation Course. After which, you’ll take on the Copywriting & Content Writing Course where you will learn the power of persuasive writing and the art of creating impactful content and copy.
Moving on from that, you’ll learn the digital advertising aspects which consists of the Google Ads Course and the Facebook and Instagram Marketing Course where you’ll set up campaigns from start to optimisation on the respective platforms. Finally, you’ll go through the Website and Landing Page Conversion Optimisation Course where you’ll be equipped with the skills and know-how to optimise marketing funnels and landing pages to increase conversion rates.
At the end of the course, you’ll create a digital marketing campaign from start to finish through a Capstone Project.
Upon completion of our Diploma in Digital Marketing, you’ll not only possess a deep understanding of the digital marketing landscape but also have hands-on experience to showcase your expertise. Whether you’re launching a new career or seeking to advance your current one, our diploma program empowers you to succeed in the ever-evolving world of digital marketing.
Language Proficiency
Academic Qualifications
Course-Specific Prerequisites
The Capstone Project (Digital Marketing Campaign) (Module 15) requires prior completion of all fourteen SCTP modules (Modules 1 to 14).
Participants must have completed all prerequisite modules before enrolling in the Capstone Project.
Good computer literacy and an advanced understanding of sales and marketing concepts are required.
All applicants will go through a pre-enrolment screening process.
Application Documents Required:
These documents will be reviewed as part of the screening process.
Industry-recognised WSQ Statement of Attainments
Comprehensive, up-to-date curriculum and courseware
Real-world hands-on projects
Career advisory and resources support
By the end of this module, participants will be able to:
By the end of this module, participants will be able to:
By the end of this module, participants will be able to:
By the end of this module, participants will be able to:
By the end of this module, participants will be able to:
By the end of this module, participants will be able to:
By the end of this module, participants will be able to:
By the end of this module, participants will be able to:
By the end of this module, participants will be able to:
By the end of this module, participants will be able to:
By the end of this module, participants will be able to:
By the end of this module, participants will be able to:
By the end of this module, participants will be able to:
By the end of this module, participants will be able to:
By the end of this module, participants will be able to:
To enrol, you need WPLN Level 6 or a C6 in GCE O-Level English. Academically, you need at least 3 O-Level passes, or you may be considered on a case-by-case basis.
Mature candidates (30+ years old) with 8+ years of relevant work experience are also welcome.
See the Entry Requirements section above for the full breakdown.
Eligible funding depends on your profile:
SkillsFuture Credit can be used on top of any of the above subsidies, and the balance fee may also be claimable via PSEA, UTAP, or SkillsFuture Enterprise Credit.
Contact our course consultants to confirm your exact funding tier.
The diploma consists of 15 modules, totalling 307 training hours. Modules 1 to 14 can be taken in any sequence, but Module 15 (the Capstone Project) must be completed last after finishing all other modules.
Yes. All modules in this diploma are developed by @ASK Training’s CET Centre together with a panel of subject matter experts, ensuring the curriculum stays industry-relevant and practically applicable.
The diploma is also eligible for Full-Time Training Allowance (TA) under the SkillsFuture Career Transition Programme (SCTP) framework
Not at all. This programme is specifically designed for career switchers and beginners. We start with foundational modules like Digital Marketing Essentials before moving to advanced topics. The hands-on, scenario-based approach ensures you build confidence step-by-step, regardless of your background.
Yes. Our SCTP programmes are structured for working professionals, with classes typically held on weekday evenings and/or Saturdays.
Please check the registration page or contact our programme consultant for the exact schedule of the upcoming intake
No. @ASK Training provides the partner enterprise and business case for your Capstone Project. You will focus entirely on executing the campaign strategy without the stress of sourcing a client.
Each module requires a passing mark to progress. If you do not pass on your first attempt, re-assessment opportunities are available. Our trainers also provide additional support if you are struggling with any concept; just reach out early.
Short workshops teach isolated tactics (e.g., “How to run one Facebook Ad”). This Diploma teaches the full ecosystem: strategy, content, paid ads, SEO, analytics, and conversion.
More importantly, the 307-hour curriculum and Capstone Project give you a portfolio piece that proves to employers you can manage an end-to-end campaign, not just execute a single task.
Our Career Advisory programme supports your career preparation with:
Please note: Career support is provided to complement your learning. Job placement is not guaranteed and depends on individual performance and market conditions.
Not for someone willing to put in hands-on practice. The diploma is built around structured, practical exercises, platform simulations, campaign mock-ups, and real case studies, rather than theory-heavy lectures, so participants build confidence by doing rather than just reading.
No prior marketing background is required for the entry-level modules.
Not at all; digital marketing skills like AI-driven analytics, SEO, and performance marketing remain among Singapore’s fastest-growing demands as the digital economy expands.
Employers continue to look for professionals who can demonstrate hands-on campaign experience, which is exactly what the Capstone Project is designed to provide.
The most challenging part for most learners is keeping up with how quickly platforms, algorithms, and privacy regulations change. The Diploma in Digital Marketing addresses this directly; the curriculum includes a dedicated Generative AI for Digital Marketing module and an Emerging Trends & Digital Strategy unit, so you leave with both current platform skills and a framework for adapting as things change.
Per the SkillsFuture Service Portal (administered by SWDA), to qualify for Full-Time TA you must meet both:
Contact our programme consultants or check the TA Portal directly to confirm your specific eligibility and payout amount.
You’ll receive 50% of your average monthly income over the latest available 12-month period, subject to a minimum of S$300 and a maximum of S$3,000 per month, for each eligible month of full-time training.
Yes. Eligible individuals can tap a maximum of 24 months of Mid-Career Training Allowance across both full-time and part-time training combined over their lifetime.
If you use several months on full-time training, that reduces the months available should you pursue part-time training allowance in future.
Per SWDA’s official Terms and Conditions for TA applicants, you must accept your TA offer by the deadline stated in your offer notification email. If you miss it, your application will be cancelled and the offer revoked; you may then submit a new application.
We recommend logging into the TA Portal regularly to check your application status, and watching for the notification email (including your spam/junk folder).
No. The Training Allowance is not tied to whether you pass your module assessments; it’s paid based on meeting the training programme’s attendance requirements.
As long as you met the attendance criteria and provided accurate information in your application, you won’t need to repay any disbursed allowance.
You can search for all TA-eligible courses, including this diploma, directly on the MySkillsFuture portal.
Login with Singpass, search for the course title, then filter by “Featured Initiatives” and select “SkillsFuture Mid-Career Training Allowance (Full-Time).”
Tip: All @ASK Training’s SCTP courses, including the Diploma in Digital Marketing, can also be found by searching our course title or UEN on the portal.
The SkillsFuture Service Portal contains detailed FAQs on the Training Allowance, guides and resources, and an option to submit an enquiry directly.
Visit the SkillsFuture Service Portal.
Yes, you are likely eligible if:
Self-employed individuals with income declared to IRAS may also qualify. For more information on the eligibility criteria, visit the official SkillsFuture Service portal.
You will receive a flat rate of S$300 per month for each eligible month of training, provided you meet the minimum 75% monthly attendance requirement.
The total number of months you can claim is based on the approved duration of your course, rounded to the nearest half-month.
Yes, SSG uses a front-loading approach. You will receive the full S$300 for the first month (February), and the remaining allowance will be paid for subsequent months based on attendance.
Always check your TA offer letter for your specific Maximum Eligible Period (MEP).
You must accept your TA offer within 3 calendar days of receiving it. If you miss this deadline, your application will be cancelled, and you will need to submit a new application.
We recommend logging into the TA Portal regularly to check your application status.
Yes, if you are self-employed and have declared your trade income to IRAS, SSG will use the latest available IRAS data to assess your eligibility.
If you have no CPF contributions but have earned income in the last 12 months, you may still qualify. The best way to check is to log in to the TA Portal and submit an application; the system will determine your eligibility automatically.
If you encounter issues, you may contact SSG via their Service Portal.
You can search for all TA-eligible courses, including part-time ones, directly on the MySkillsFuture portal. This is the official course directory where you can filter for programmes that qualify for the Training Allowance.
Follow these simple steps:
Tip: All our SCTP courses listed on the @ASK Training website are also PT TA-eligible. You can also find them on the MySkillsFuture portal by searching for our course titles or UEN.
No. The Training Allowance is not based on whether you pass your course assessment. It is paid based on your fulfilment of the minimum 75% monthly attendance requirement.
As long as you met the attendance criteria and provided truthful information in your application, you do not need to repay any disbursed allowance.
| (SCTP) WSQ Diploma in InfoComm Technology (Sales & Marketing) | |
|---|---|
| Fee Excluding GST | $18,590.00 |
| For Singaporeans > 21 (Excl. GST) | $6,078.93 |
| For Singaporeans > 40 (Excl. GST) | $2,360.93 |
| For Foreigners (Excl. GST) | $18,590 |
Graduate with a recognised certificate
Experience real-world application through hands-on projects with real project partners
Learning materials are vetted by our Dean to ensure relevant and up-to-date curriculum
Gain one-on-one coaching by our mentors when completing your capstone project
Personalised career advise and support to assist in your job search
Trainers are hand-picked industry experts who are certified trainers, offering real-world insights
Bachelor's of Computing in Information System National University of Singapore
Bachelor's of Computing in Information System National University of Singapore
Bachelor's of Computing in Information System National University of Singapore
Bachelor's of Computing in Information System National University of Singapore
If you’re thinking about taking your next step but are still unsure of which programme suits your needs best, our programme consultants are available to guide you through your learning journey.
Speak to us now to find out more!
