(SCTP) Diploma in Digital Marketing (Eligible for Full-Time TA)

The Diploma in Digital Marketing is designed to equip participants with the strategic, technical, and applied competencies required to plan, execute, optimise, and evaluate integrated digital marketing campaigns in modern organisations.

The programme builds a strong foundation across core digital marketing disciplines, including digital storytelling, copywriting and content creation, social media marketing (Facebook, Instagram, and TikTok), search advertising (Google Ads), website and landing page optimisation, and content performance analytics. Participants develop the ability to align marketing objectives with business goals, audience behaviour, and platform requirements to support effective multi-channel execution.

As participants progress through the programme, they deepen their expertise in specialised and emerging areas such as video marketing, conversion rate optimisation, and Generative AI applications for digital marketing.

Hands-on learning activities enable participants to apply AI tools to campaign planning, content generation, visual creation, channel selection, performance tracking, and ethical decision-making. This equips participants to operate confidently and responsibly in an increasingly AI-enabled digital marketing environment.

The programme emphasises applied learning and real-world relevance through practical activities, platform simulations, and an industry-aligned Capstone Project. Through the capstone, participants consolidate their skills by designing and presenting a complete digital marketing campaign, including campaign scoping, content development, paid advertising setup, social media campaign mock-ups, and conversion optimisation evaluation.

Upon completion, participants will be capable of supporting and managing end-to-end digital marketing initiatives, demonstrating job-ready competencies in campaign strategy, execution, optimisation, and performance analysis.

Entry Requirements

Language Proficiency

• Attained at least WPLN Level 6, OR
• Obtained Grade C6 for GCE O Level English, OR
• Other equivalent qualifications

Academic Qualifications

• Obtained at least a pass or C6 at GCE O-Levels in at least 3 subjects, OR
• Candidates with other qualifications will be considered on a case-by-case basis, OR
• Mature candidates (30 years old and above) with at least 8 years of relevant working experience

Course-Specific Prerequisites

The Capstone Project (Digital Marketing Campaign) (Module 15) requires prior completion of all fourteen SCTP modules (Modules 1 to 14).

Participants must have completed all prerequisite modules before enrolling in the Capstone Project.

Assessment Method

Each module is assessed through one or more of the following assessment types, selected to match the knowledge and skills being developed:

• Written Assessment — Tests conceptual understanding, terminology, frameworks, and analytical reasoning
• Practical Assessment — Evaluates hands-on technical proficiency through task-based exercises in lab or simulated environments
• Oral Assessment — Used in the Capstone Project to assess communication, project reasoning, and professional judgement

Assessment hours are included within each module’s total training hours. Participants must achieve a passing mark in each module’s assessment to receive the relevant module certificate and progress to subsequent modules where prerequisites apply.