Are you a Career Seeker, Business Owner, or a Marketer?
According to the 2026 Singapore hiring outlooks, over 60% of employers plan to expand digital marketing teams amid AI and digital economy demands.
Salaries for Digital Marketers now range from SGD 42,000 for entry-level positions to SGD 240,000 per annum for Head/Director roles. (Sources: Morgan McKinley, PayScale)
However, entry remains competitive as employers demand versatile skills and portfolios demonstrating measurable impact.
Through this Specialist Diploma programme, you will be able to immerse yourself in advanced digital marketing techniques and get the opportunity to implement these advanced tools and methodologies on real-world projects. This will help to enhance your employability.
Additionally, you will be supported by veteran mentors who will guide you through the duration of your capstone project (digital marketing portfolio).
“You can’t manage what you don’t understand” is especially relevant for entrepreneurs with limited knowledge of digital marketing strategies and campaign implementation.
Hiring, managing, and retaining talent then becomes a cyclical challenge on top of struggling to understand digital marketing return on investment (ROI).
This advanced programme will enable you to lead a full fledged digital marketing team and communicate effectively with digital agencies. With knowledge and skills on advanced online marketing strategies, you will also be able to align your teams with company objectives.
Hiring, managing, and retaining talent no longer becomes a constant challenge and you can look forward to scaling your marketing department as your business expands. This will undoubtedly lead to a more cohesive and productive workforce.
With technology accelerating through AI, automation, and omnichannel strategies, Singapore’s digital skills gap persists, especially for marketers adapting to 2026’s data-driven demands.
Many marketers continue facing challenges staying ahead of evolving platforms, algorithms, and privacy regulations in this fast-shifting landscape.
After completing the 8 advanced digital marketing modules, you will be able to develop and implement advanced digital marketing strategies and effectively manage digital marketing teams both in-house and outsourced.
Your ability to lead and drive results in digital marketing will make you an invaluable asset to your organisation.
The SkillsFuture Career Transition Programme (SCTP) is a government initiative in Singapore designed to assist mid-career individuals in acquiring new skills and knowledge to facilitate a career transition. This programme is geared towards individuals who wish to switch industries or occupations due to changes in the job market, technological advancements, or personal career goals.
Here are some key features and components of the SkillsFuture Career Transition Programme:
Skills Upgrading: The SCTP provides funding and support for mid-career individuals to undergo training and upskilling in new areas, helping them acquire the skills and knowledge necessary for their chosen career transition.
Financial Support: Participants in the SCTP can receive financial assistance in the form of course fee subsidies and training allowances to ease the financial burden of making a career switch.
Coaching and Mentorship: Participants in the SCTP will receive coaching and mentorship in building a portfolio through a capstone project. This will help participants to increase their employability.
Career Guidance: The programme also provides career advisory services and guidance to help individuals get placed in job roles, such as interview preparation, resume tips and more.
For those aspiring to kickstart a career in digital marketing.
For those seeking knowledge without the commitment of a job transition.
The Specialist Diploma in Digital Marketing spans 8 modules (150 hours) over 4 to 7 months, depending on whether you’re enroled in the full-time or part-time intake.
Develop digital marketing transformation roadmap and digital marketing strategy for an organisation
By the end of the module, trainees will be able to develop an advanced digital marketing strategic plan and digital marketing transformation roadmap and manage a digital marketing team.
Develop digital advertising strategy for an organisation.
By the end of the module, trainees will be able to manage digital ad operations and optimise digital marketing return on advertising spend (ROAS).
Develop content marketing strategy for an organisation.
The Capstone Project (Digital Marketing Strategic Plan) module is designed to provide trainees with hands-on experience in developing, executing, and evaluating a comprehensive digital marketing campaign for a real-world organisation. Trainees will work closely with a mentor learning how to develop clear objectives, goals, and desired performance metrics, as well as strategies and scope for marketing communication plans. The mentor will provide guidance and support throughout the development and execution of the campaign, offering feedback and insights to help trainees refine their strategies and achieve their goals.
Trainees will learn how to use a variety of digital marketing tools and platforms, including search engine optimisation (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing. They will also learn how to track and analyse performance metrics to evaluate the campaign’s effectiveness, using tools such as Google Analytics and social media analytics to measure website traffic, engagement, and conversion rates.
Upon completion of this course, trainees should be able to develop and execute a digital marketing campaign, including:
To apply for the WSQ Specialist Diploma in Infocomm Technology (Sales and Marketing) Programme, you should possess one of the following qualifications or meet one of these criteria:
Basic computer literacy and advanced application knowledge of sales and marketing concepts are required.
All Applicants will go through pre-enrolment screening process.
Application Documents Required:
These documents will be reviewed as part of the screening process.
Important Note
Before you sign up, here are a few important things to know so you can be sure this programme is the right fit for you:
When you learn with us, you will not only get certified by a recognised certification body, the Singapore Workforce Skills Qualifications (WSQ). You will also acquire extensive knowledge from highly experienced industry practitioners who develop and deliver top quality course content through experiential hands-on learning methodologies. What you can expect:
Upon completing the course modules, you will receive coaching and mentorship by our programme advisors to complete your capstone project. This capstone project also serves as your portfolio, showcasing your knowledge and skills.
Once the project is completed, you’ll gain access to our dedicated career advisory and resources support. Our career services team will be readily available to provide assistance to enhance your employability, such as Career Assistance Workshops, resume building and interview tips, and more.
Trainee is 21 years old and above, and a
Will be eligible for 70% SkillsFuture Funding.
Nett course fee payable (including 9% GST): S$2,980.93
Course fees can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.
Trainee is 40 years old and above, and a Singaporean Citizen, will be eligible for 90% SkillsFuture Funding.
Nett course fee payable (including 9% GST): S$1,157.73
Course fees after subsidies can be further offset by SkillsFuture Credit.
Enhanced Training Support for SMEs (ETSS) – 90% Funding
Eligible for SME Company-Sponsored, 21 years old and above, and a
Nett course fee payable (including 9% GST): S$1,157.73
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
SkillsFuture Baseline Funding – 70% Funding
Eligible Non-SME Company-Sponsored, 21 years old and above, and a
Nett course fee payable (including 9% GST): S$2,980.93
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
SkillsFuture Mid-Career Enhanced Subsidy (MCES) – 90% Funding
Eligible for Non-SME Company-Sponsored, Singapore Citizens, aged 40 years old and above
Nett course fee payable (including 9% GST): S$1,157.73
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
Trainee is 21 years old and above, a Singaporean Citzen, and
Will be eligible for 95% SkillsFuture Funding.
Nett course fee payable (including 9% GST): S$701.93
Course fees after subsidy can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.
*Supporting documents such as CPF, approval letter, and/or payout letter is required to be submitted upon registration. You may request a copy from MSF Social Service Offices or via CPF’s Workfare Portal.
NOTE: Trainees are entitled to the SSG training grant when they meet 75% of the training attendance and pass the requisite assessment. If trainees fail the assessment, they are required to re-take it immediately without additional fee. For more details see Course Funding Information.
Important Reminder: Your PSEA claim needs to be submitted at least 1 month before the course’s commencement date. Should you miss this deadline, an alternative payment method must be used to secure your spot in the course. After the disbursement of your PSEA funds to us, we will reach out to initiate the refund process.
Andie Jumaat
“Enrolling in the Specialist Diploma Programme at ASK Training has been a transformative experience. As someone with no prior background, no interest in digital media marketing let alone any social media account, I went through the entire marketing module, learning from scratch. This journey taught me an important lesson: knowledge is something we must actively seek out and apply.
ASK Training truly stands out with its strong administrative support team (Belinda and crew) and a wealth of experienced trainers (Benjamin, Raymond, Tylus to name a few) who offer invaluable knowledge. Their commitment to delivering quality education and services is evident throughout the program.
Overall, ASK Training’s dedication to empowering learners with practical skills and expert guidance has been instrumental in my personal and professional growth. I am confident that the lessons l’ve learned here will continue to serve me well in the future.”
Ke Hui Nah
“I recently attended the Specialist Diploma in Digital Marketing at ASK Training and had a great experience. Even with some prior marketing experience, the course helped me grasp the importance of strategic planning in a structured way.
It gave me a solid foundation in key areas, making me more confident in planning and managing digital marketing, not just executing it. The comfortable classrooms and tea breaks were a nice bonus!”
A WSQ Specialist Diploma is an advanced qualification recognised in Singapore, providing specialised expertise in a particular field.
In this case, the WSQ Specialist Diploma in Digital Marketing focuses on equipping individuals with advanced skills and knowledge to excel in the digital marketing field, a key area of focus within the SkillsFuture Singapore initiative.
The Specialist Diploma in Digital Marketing is designed to help individuals excel in the competitive digital landscape, in line with SkillsFuture Singapore’s goals. It consists of eight specialised modules covering various aspects of digital marketing, including strategies, advertising, social media management, content marketing, SEO, analytics, and email marketing. The course concludes with a Capstone Project where you’ll craft a digital marketing strategic plan.
Upon completion, you will receive certification from the Singapore Workforce Skills Qualifications (WSQ), a recognized certification body. Additionally, you’ll obtain a Statement of Attainments (SOA) and develop extensive knowledge from highly experienced industry practitioners. This is in line with SkillsFuture Singapore’s emphasis on practical, industry-relevant training.
The eight modules cover a wide range of advanced digital marketing topics, including but not limited to digital marketing strategies, digital advertising, social media management, content marketing, SEO, analytics, and email marketing.
The course is structured into eight specialised modules, each focusing on a specific aspect of digital marketing. You’ll engage in comprehensive, up-to-date curriculum and courseware, with real-world hands-on projects. This approach, advocated by SkillsFuture Singapore, ensures that learners are well-prepared for practical challenges in the industry. Post-course coaching and mentorship are also provided to enhance your learning experience.
For a better understanding of the course structure, you can visit our page here.
The eight modules cover a wide range of advanced digital marketing topics, including but not limited to digital marketing strategies, digital advertising, social media management, content marketing, SEO, analytics, and email marketing.
The WSQ Specialist Diploma in Digital Marketing provides specialised expertise in a high-demand field, making you a valuable asset to employers in Singapore.
This qualification enhances your employability and opens up new opportunities in the digital marketing industry.
Additionally, it aligns with the SkillsFuture Career Transition Programme (SCTP), offering avenues for career advancement and transition.
The Specialist Diploma spans 4 to 7 months and consists of eight modules, each focusing on different aspects of digital marketing.
The SkillsFuture Career Transition Programme (SCTP) supports mid-career individuals in acquiring industry-relevant skills to improve employability and pivot to new sectors or job roles.
You can choose to study part-time or full-time, depending on what suits you best, and the programme lasts between 3 to 12 months.
This ensures individuals like you have the opportunity to upskill or re-skill while effectively preparing for successful career transitions.
For more information on SkillsFuture Career Transition Programmes (SCTP), visit the MySkillsFuture website.
To enrol in this WSQ Specialist Diploma in Digital Marketing Programme, you should
possess the following:
The post-course coaching and mentorship provide you with personalised guidance and support as you transition into the workforce.
You will receive one-on-one coaching sessions and mentorship from experienced professionals to help you apply your newly acquired skills. This mentoring approach is a key component of the SkillsFuture SG Framework to ensure continuous learning and development.
You may sign up at our registration page here and fill up the form with your details and submit the course registration form. Upon submitting the registration form and making payment, your seat will be reserved and we will contact you for confirmation.
If you encounter any difficulties during the registration process or have any questions, you can contact us and our programme consultants will be happy to assist!
Yes, you are likely eligible if:
Self-employed individuals with income declared to IRAS may also qualify. For more information on the eligibility criteria, visit the official SkillsFuture Service portal.
You will receive a flat rate of S$300 per month for each eligible month of training, provided you meet the minimum 75% monthly attendance requirement.
The total number of months you can claim is based on the approved duration of your course, rounded to the nearest half-month.
Yes, SSG uses a front-loading approach. You will receive the full S$300 for the first month (February), and the remaining allowance will be paid for subsequent months based on attendance.
Always check your TA offer letter for your specific Maximum Eligible Period (MEP).
You must accept your TA offer within 3 calendar days of receiving it. If you miss this deadline, your application will be cancelled, and you will need to submit a new application.
We recommend logging into the TA Portal regularly to check your application status.
Yes, if you are self-employed and have declared your trade income to IRAS, SSG will use the latest available IRAS data to assess your eligibility.
If you have no CPF contributions but have earned income in the last 12 months, you may still qualify. The best way to check is to log in to the TA Portal and submit an application; the system will determine your eligibility automatically.
If you encounter issues, you may contact SSG via their Service Portal.
You can search for all TA-eligible courses, including part-time ones, directly on the MySkillsFuture portal. This is the official course directory where you can filter for programmes that qualify for the Training Allowance.
Follow these simple steps:
Tip: All our SCTP courses listed on the @ASK Training website are also PT TA-eligible. You can also find them on the MySkillsFuture portal by searching for our course titles or UEN.
No. The Training Allowance is not based on whether you pass your course assessment. It is paid based on your fulfilment of the minimum 75% monthly attendance requirement.
As long as you met the attendance criteria and provided truthful information in your application, you do not need to repay any disbursed allowance.
The SkillsFuture Service Portal contains:
If you’re thinking about taking your next step but are still unsure of which programme suits your needs best, our programme consultants are available to guide you through your learning journey.
Speak to us now to find out more!