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Master advanced digital marketing strategies through hands-on learning across 8 modules (6 months) and earn a WSQ Specialist Diploma in Digital Marketing
The Specialist Diploma in Digital Marketing is a comprehensive programme designed to equip you with the capabilities to excel in the field of digital marketing and advance your career in this dynamic and rapidly evolving industry. Over six months, you will engange in hands-on projects across eight modules, diving deep into practioner-level strategies and practical applications.
This programme not only imparts knowledge but also ensures you gain real-world experience to graduate with the WSQ accredited and recognised Specialist Diploma in Digital Marketing.
This qualification signifies your mastery of the digital marketing domain, preparing you for advanced roles in the field.
Industry-recognised WSQ Statement of Attainments
Comprehensive, up-to-date curriculum and courseware
Real-world hands-on projects
Career advisory and resources support Develop a deep understanding of digital marketing frameworks and processes at an expert-level. Learn to craft transformational strategies that respond to the complexities of the digital landscape today. Digitalise your organisation and take it to the next level.
Learning Unit 1: Exploring Advanced Digital Marketing Techniques
Learning Unit 2: Analyzing Your Digital Marketing Ecosystem
Learning Unit 3: Building Your Next-Level Digital Marketing Strategy
Learning Unit 4: Practical Steps for Digital Transformation Implementation
Develop digital marketing transformation roadmap and digital marketing strategy for an organisation
By the end of the advanced module, you will be able to:
Explore the intricacies of the digital advertising ecosystem and skills to analyse and optimise advertising operations for higher impact and efficiency. Learn to craft and refine media plans, manage budgets, collaborate with external agencies, establish in-house media buying teams, and implement brand safety policies with strategic insight.
Learning Unit 1: Elevate Your Brand Strategy for the Digital Age
Learning Unit 2: Exploring the Digital Advertising Ecosystem
Learning Unit 3: Analysing the Effectiveness of Digital Advertising Campaigns
Learning Unit 4: Optimising Digital Advertising Operations
Develop digital advertising strategy for an organisation.
By the end of this advanced module, you will be able to:
Gain expertise in formulating and managing social media strategies through advanced proven social media management frameworks. Utilise practitioner-level tools and methods to manage your social media function effectively. Learn to develop your brand SOPs for social media success.
Learning Unit 1: Understanding Social Media Through Company and Competitor Analysis
Learning Unit 2: Crafting Social Media Posts from Ideation to Scheduling
Learning Unit 3: Implementing Advanced Social Media Content Tactics
Learning Unit 4: Measuring and Analysing Social Media Metrics for Success
Learning Unit 5: Social Media Compliance and Management Practices
Develop social media content and management plan.
By the end of this advanced module, you will be able to:
Dive into the content marketing process, from blueprint design to strategic distribution. Learn how to set up a diverse content marketing team, build and maintain a content hub, and establish your organisations’ presence in the industry.
Learning Unit 1: Introduction to Content Marketing
Learning Unit 2: Designing Your Content Blueprint
Learning Unit 3: Mastering Content Development
Learning Unit 4: Distributing Your Content Strategically
Learning Unit 5: Analysing and Measuring Content Success
Develop content marketing strategy for an organisation.
By the end of this advanced module, you will be able to:
Learn cutting-edge advanced SEO techniques used by seasoned practitioners to improve your brand SEO strategies. Increase your SEO knowledge and skills through live case studies and real-time SEO implementation.
Learning Unit 1: Elevating Your Content Strategy with Advanced SEO Techniques
Learning Unit 2: Navigating Complex SEO Algorithms with Advanced On-Page Tactics
Learning Unit 3: Crafting Advanced Link-Building Tactics for SEO Success
Learning Unit 4: Measuring Success with Advanced SEO Strategies and Analytics
Develop SEO strategy for an organisation.
By the end of this advanced module, you will be able to:
Master Google Analytics 4 to uncover deeper insights into your marketing efforts through practitioner-level strategies. Learn advanced techniques from how to track extensive data points to configuring e-commerce tracking, and tailor data for your business needs.
Learning Unit 1: Mastering Advanced GA4 Fundamentals
Learning Unit 2: Mapping Your GA4 Measurement Strategy
Learning Unit 3: Navigating the Data Landscape in GA4
Learning Unit 4: Mastering Tracking in GA4
Learning Unit 5: Event and Conversion Configuration in GA4
Learning Unit 6: Analytics Insights for Advertising Data
Learning Unit 7: Essential GA4 Configuration Techniques
Learning Unit 8: Exploring Data Insights with GA4
Develop digital marketing analytics measurement plan for an organisation.
By the end of this advanced module, you will be able to:
Discover how to craft and execute impactful email marketing campaigns, email automation strategies to increase your ROIs and marketing efficiency. Become proficient in creating and managing comprehensive customer lifecycle, lead generation, and lead nurturing campaigns, ensuring seamless and effective communication with your audience.
Learning Unit 1: Mastering Advanced GA4 Fundamentals
Learning Unit 2: Mapping Your GA4 Measurement Strategy
Learning Unit 3: Navigating the Data Landscape in GA4
Learning Unit 4: Mastering Tracking in GA4
Learning Unit 5: Event and Conversion Configuration in GA4
Learning Unit 6: Analytics Insights for Advertising Data
Learning Unit 7: Essential GA4 Configuration Techniques
Learning Unit 8: Exploring Data Insights with GA4
Develop email marketing strategy for an organisation.
By the end of this advanced module, you will be able to:
Put your advanced skills to test with the capstone project where you will demonstrate your mastery of digital makreting by creating a detailed strategic plan for a company. This project the conclusion of your learning and will showcase your ability to strategise and implement a digital marketing plan from start to finish.
By completing this advanced capstone project, you will be able to:
A WSQ Specialist Diploma is an advanced qualification recognised in Singapore, providing specialised expertise in a particular field.
In this case, the WSQ Specialist Diploma in Digital Marketing focuses on equipping individuals with advanced skills and knowledge to excel in the digital marketing landscape.
The Specialist Diploma in Digital Marketing is designed to help individuals excel in the competitive digital landscape. It consists of eight specialised modules covering various aspects of digital marketing, including strategies, advertising, social media management, content marketing, SEO, analytics, and email marketing. The course concludes with a Capstone Project where you’ll craft a digital marketing strategic plan.
Upon completion, you will receive certification from the Singapore Workforce Skills Qualifications (WSQ), a recognised certification body. Additionally, you’ll obtain a Statement of Attainments (SOA) and develop extensive knowledge from highly experienced industry practitioners.
The eight modules cover a wide range of advanced digital marketing topics, including but not limited to digital marketing strategies, digital advertising, social media management, content marketing, SEO, analytics, and email marketing.
The course is structured into eight specialised modules, each focusing on a specific aspect of digital marketing. You’ll engage in comprehensive, up-to-date curriculum and courseware, with real-world hands-on projects. Post-course coaching and mentorship are also provided when working on your capstone project to enhance your learning experience.
The WSQ Specialist Diploma in Digital Marketing provides specialised expertise in a high-demand field, making you a valuable asset to employers in Singapore.
This qualification enhances your employability and opens up new opportunities in the digital marketing industry.
Additionally, it aligns with the SkillsFuture Career Transition Programme (SCTP), offering avenues for career advancement and transition.
The post-course coaching and mentorship provide you with personalised guidance and support as you work your real-world capstone project. Through one-on-one coaching sessions and mentorship from experienced professionals, you’ll apply your newly acquired skills to a comprehensive digital marketing strategy plan, simulating real-world industry processes.
This hands-on experience not only boosts your confidence but also prepares you for similar challenges you’ll encounter in the field, making you well-equipped to transition smoothly into digital marketing roles upon graduation.
You may sign up at our registration page here to fill up the form with your details and submit the course registration form. Upon submitting the registration form and making payment, your seat will be reserved and we will contact you for confirmation.
If you encounter any difficulties during the registration process or have any questions, you can contact us and our programme consultants will be happy to assist!
The SkillsFuture Career Transition Programme (SCTP) supports mid-career individuals in acquiring industry-relevant skills to improve employability and pivot to new sectors or job roles.
You can choose to study part-time or full-time, depending on what suits you best, and the programme lasts between 3 to 12 months.
This ensures individuals like you have the opportunity to upskill or re-skill while effectively preparing for successful career transitions.
For more information on SkillsFuture Career Transition Programmes (SCTP), visit the MySkillsFuture website.
Capstone Project:
27 Dec 2024 (Fri)
24 Jan 2025 (Fri)
Capstone Project:
23 Jan 2025 (Thu)
20 Feb 2025 (Thu)
| Specialist Diploma in Digital Marketing | |
|---|---|
| Fee Excluding GST | $9,116.00 |
| For Singaporeans > 21 | $2,734.80 |
| For Singaporeans > 40 | $9,11.60 |
| For Foreigners | $9,116.00 |
Graduate with a recognised certificate
Experience real-world application through hands-on projects with real project partners
Learning materials are vetted by our Dean to ensure relevant and up-to-date curriculum
Gain one-on-one coaching by our mentors when completing your capstone project
Personalised career advise and support to assist in your job search
Trainers are hand-picked industry experts who are certified trainers, offering real-world insights
Bachelor's of Computing in Information System National University of Singapore
Bachelor's of Computing in Information System National University of Singapore
Bachelor's of Computing in Information System National University of Singapore
Bachelor's of Computing in Information System National University of Singapore
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If you’re thinking about taking your next step but are still unsure of which programme suits your needs best, our programme consultants are available to guide you through your learning journey.
Speak to us now to find out more!
